BEHIND THE LENS
The Secret to Getting Your Interior Design Work Published
Learn how to get your interior design work published.
Top 5 SEO Tips for Interior Designers
If you’re an interior designer in Maryland or Northern Virginia or across the United States, you know how important it is to showcase your work. However, equally important for folks to find you is optimizing your website for search engine optimization (SEO). In this blog post, we’ll share some tips for optimizing your website for local search.
Unveiling the Ultimate Design Experience:High Point Market Fall 2023
In the dynamic world of interior design, staying ahead of the curve is crucial for success. It's a profession that demands a keen eye for emerging trends, innovative ideas, and access to the finest products. One event that has consistently delivered on these fronts is the High Point Market.
Leveraging Interior Design Marketing with AI and ChatGPT
Aside from creating strong photographic visuals for your business portfolio, the use of artificial intelligence (AI) and natural language processing (NLP) technologies such as ChatGPT has been rapidly increasing in various industries, including interior design.
AI Empowered: Creating and Marketing Website and Social Media Content for Interior Designers
In this ebook, we delve into the significance of establishing a strong online presence for interior designers through websites and social media platforms. We’ll explore how AI, specifically ChatGPT, can play a pivotal role in creating and promoting captivating content to attract and engage audiences.
The Impact of Professional Photography on Interior Design Marketing
In the competitive world of interior design, effective marketing is crucial for success. A visually captivating portfolio showcasing stunning projects is an essential component of a designer’s marketing strategy.
How to Overcome the Top 8 Challenges of Developing Visual Content for Interior Designers
Some of the challenges that professional interior designers experience developing visual content for their portfolios and social media channels are…
6 Easy Tips to Prepare for Your Residential Interior Photo Shoot
In contributing to a successful interiors photo shoot, it’s important to ensure the styling of your space is well thought out ahead of time. After all, this represents your last project that will ultimately lead to your next project.
Four Reasons to Hire an Interior Stylist
If you are planning to have a photoshoot for your home or business, you might be wondering if you need to hire an interior design stylist. A stylist is a professional who can help you create a cohesive and attractive look for your space, using props, furniture, lighting and accessories. Here are some reasons why hiring an interior design stylist can make a difference for your photoshoot.
Mastering Perspective: Tips for Capturing Stunning Interior Design Photography
Interior design photography is an art form that requires careful consideration of the perspective and composition of the shot. Here are some tips for achieving the best perspectives for interior design photography…
Is Your Design and Build Firm Effectively Marketing its Best Work?
A portfolio is a collection of images, samples, or projects that showcase the work and abilities of a Design and Build firm.
5 Reasons Why Artificial Intelligence (AI) Won’t Replace Interior Photographers
Here are five reasons why AI is unlikely to completely replace interior photographers:
What’s Your Interior Design Style?
There are many different styles of interior design, including traditional, modern, contemporary, eclectic, bohemian, farmhouse…
Should I Hire a Professional Photographer?
Home and design companies often need photographers to take pictures of their products or designs for use in advertising and marketing materials such as brochures, websites, and social media.
10 Creative Ways to Style a Space
Mix and match different patterns and textures, such as pairing a vintage rug with a modern sofa…
5 Reasons Why an Interior Designer Should Hire an Interior Photographer
Showcasing your interior design portfolio with interior photography is important for several reasons…
Interior Design Photography vs. Real Estate Photography?
There is a preconceived notion that photography for interior design and real estate photography are closely aligned but this couldn’t be further from the truth…
Photo Licensing
Photography licensing and usage can be very confusing. Let’s break it down from our friend Matthew Anderson.